Relentless & Ridiculous: The New Normal of False Advertising Litigation
These days, manufacturers of nearly every consumer product under the sun are catching false advertising claims. If you make a consumer-facing product, the odds are, litigation like this is not a matter of if but when, which means, false advertising litigation is just another business risk to be managed, mitigated, and optimized. This course takes a closer look at the landscape, including the incentives of the players who bring these cases, and offers some practical advice and key considerations for how a business might implement some systems to manage this risk.
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