Playing With Fire: When Companies Discover Social Media

Social media can be a powerful tool for companies to help build relationships with their customers and employees. However, with the benefits of this tool come corresponding risks.



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California

Credit Type: General (Participatory)

Total Credits: 0.5 hours

New York

Credit Type: Areas of Prof. Prac. (Both (New & Exp Attys))

Total Credits: 0.5 hours

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Carolyn S. Toto
Partner, Los Angeles
Carolyn Toto, a Pillsbury Intellectual Property partner, litigates in state and federal courts and provides strategic counseling to optimize the value of clients’ IP portfolios. Carolyn advises technology industry leaders on all aspects of IP litigation, prosecution and portfolio management. She has successfully resolved patent, trademark, trade secret and copyright infringement cases through jury trial, on appeal and by negotiated settlement. Carolyn has obtained protection for various technologies, including imaging systems and medical devices, in jurisdictions worldwide. Well versed in the legal issues involving social media, content distribution and advertising, Carolyn co-leads the firm’s Internet and Social Media team and manages the firm’s Social Media & Games Law Blog.
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